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B2B marketers may be surprised to learn the factors most important to B2B buyers when they make their final buying decision. Read More

One of the most difficult aspects of freelancing is trying to put a dollar amount on what you're worth. There are two main models of setting freelance rates: Hourly and per-project. What you choose depends on your own situation, as well as what your clients are used to paying. Read More

Are you having trouble finding employees to run your ecommerce site? You’re not alone. While the nation faces widespread unemployment, qualified ecommerce employees are not among those looking for work, according to Forrester Research data reported by Internet Retailer.
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One of the biggest problems that affiliate program managers have is believing that their job is to manage affiliates (and not the affiliate marketing channel, or the program). Such approach, coupled with two destructive assumptions -- (1) that, by extension, an affiliate program manager is smarter Read More

This post talks you through my detailed copywriting brief and the kind of information you should be collecting from new clients. Read More

Google can be quite confusing and overwhelming to someone knew to the marketing world, so it is important to understand Google penalties. Consider the 5 below: Read More

I remember thinking to myself, “I’m never going to be that mom who is totally consumed by her smart-phone that she’s too busy to pay attention to her child”. Read More

There is more to customer profiling than identifying the people who make the decision to buy from you. To be sure that you can continue selling to their companies in the long term, it is also important to know the people within their organizations who actually use what you sell. Read More

In this latest how to tutorial, I’ll share with you an easy 5×5 formula for creating web videos that generate response for your business. Read More

Creating an ebook around your business can be a great way to build your brand, educate your customers and position yourself as the expert. Read More