One of the biggest problems that affiliate program managers have is believing that their job is to manage affiliates (and not the affiliate marketing channel, or the program). Such approach, coupled with two destructive assumptions -- (1) that, by extension, an affiliate program manager is smarter than an affiliate, and (2) that all affiliates are prone to fraud -- can bury an affiliate program. In this short video from Affiliate Summit West 2010 I explain this in details
Deadly Assumptions or How Affiliate Management is Dead
Posted by prussakov under Online MarketingFrom http://www.amnavigator.com 4484 days ago
Who Voted for this Story
Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Comments
4483 days ago