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If you have a website for your business, the major search engine directories of Google, Yahoo and Bing are a must.This article covers what they are, how they work, how to list your small business and the immediate benefits you can expect from listing your small business with these online directorie Read More

One of the things that makes WordPress such a valuable tool for blogging are the plug-ins. Utilizing the WordPress plug-ins will make your blog so much more interactive for you and your blog visitors. The key to using the WordPress plug-ins is not to overdo it and to install the plug-ins that are a Read More

Dan Heath and Chip Heath go to eighth grade, Google, and a Van Halen concert to find early-warning signals for big problems. Read More

Are you listening to, or shouting at, your customers online? If the latter, it’s time to stop, especially if you’re trying to incorporate social media.So if you’ve been “shouting” at your customers, it’s time to stop, especially if you’re trying to incorporate social media into your marketing strat Read More

Some statistics say that 50% of new businesses fail within the first year.1 Buying a franchise may give you an edge due to the base of support, proven operations and marketing systems. However, some franchisees still fail. Usually the downfall has to do with either time or money. Previously we loo Read More

Do you hate to haggle? Do you find it insulting when someone asks you to lower your rates? How do you feel when someone says they can’t quite afford you and would you consider taking the job anyways? Read More

Just like a home builds equity, your brand builds equity over time. The process begins with choices on color palette, logo and tagline, and is reinforced over time with careful planning, positioning and consistency.

Many years ago, I worked in marketing research. It was always interes Read More

According to a report distributed by the Angel Capital Education Foundation, total startup funding from venture capital funds, state funds, and angel investors totals approximately $20.8 billion annually. Surprisingly, friends and family contributed nearly three times the amount of capital to thous Read More

Like search engines, people are also constantly asking for answers on Twitter. The difference is that they don't expect Twitter itself to provide those answers, in most cases. Instead, they're asking friends and people they know for help. Sometimes, they're also asking specific companies for help, Read More

This post discusses the myth of overnight success in terms of building a brand online, or taking a brand online. Read More