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I meet with executives everyday. They have great knowledge about their businesses–they can cite everything about their strategies, priorities, goals, key metrics. They study their competitors incessantly, understanding their strategies and positioning. They study their markets, and the best study their customers. They have deep insight about everything in their industry Read More

What is the main purpose you blog? Perhaps it is to make money. Or it might be to spread information. It might be to change people’s minds or just to rant. Or it could be to have fun. Even though your blog is serious business, it's time to put the fun back into blogging. Put on your smiles and follow these tips to being a more fun-loving blogger Read More

Not everything you try in sales will work the first time, nor will it work every time. And not everything that fails should be abandoned. It takes years of studying and learning the rules to know when and how to break them. And that only works sometimes Read More

University of Pennsylvania researchers confirm what many online (and offline) marketers know we need to do, but find so difficult to accomplish. Essentially, to get people to engage with and recommend our content, the content has to go beyond the mundane and capture imagination and awe Read More

I hate it when people think just because they have a fancy job title that it qualifies them automatically as a leader. We don’t see this issue too much with small businesses, but more with your big brand businesses. So what if you’re the CEO, President, Director of whatever – if you don’t have what people gravitate towards, then you really have no power with the company you are supposed to be in charge of. We see more people flock to those that are the true leaders of a company because they possess the knowledge, right character and the simple fact that they care about people without having the big fancy title. This makes them the authority figure that is going to make the big boss sweat. Big brands need to take another lesson from the small business owners on this one. If you truly want to be the go to person in your company here are a few things you will need to know.
Question Of The Day:
What qualities do you think a leader must have Read More

Often, businesses search high and low for an effective way to display their knowledge and ideas. A business blog is a useful marketing tool as it provides your business with a unique promotional and marketing platfor Read More

As an entrepreneur, I have a lot of freedom and choosing this path was one of the best decisions I have ever made. Everything is done on your own time, where you want it and how you want it Read More

There is a movement afoot in American Little League Baseball. No more keeping score. Playing for fun in an atmosphere where everyone is declared 'winner."

It is a concept I have decided to take on in regards to my business articles and Social Media. Read my posts to enjoy them, but please, no more votes!

I'm looking forward to participating in a non-competitive environment! Read More

The ISYOT effect is a lot like the marketing term top-of-mind-awareness but it applies to being seen on-line – to the point that you’re being recognized on the Internet. Here are my top 3 tips on how to get started being “seen out there” and why it’s important to your business Read More

Sure eating ice cream always leaves a good feeling in your stomach, but Dairy Queen's Miracle Treat Day campaign, will leave you feeling satisfied in more ways than one. Check out this outstanding Feel-Good Marketing campaign Read More