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With sales targets to hit & seasonal bonuses coming up, we all want the best sales figures. When we work for a company we have belief in the product or service. We believe ours is the best out there and customers would be mad not to buy! Read More

I skipped Black Friday this year, fortunately there are some great deals online, especially for marketers. Hosting, email marketing, wordpress plugins. Check it. Read More

A prediction of what the author sees as a possible coming change in the way search engines rank pages in the results pages, as we get closer to the Semantic Web. Read More

Today we’re going to look at how a housewife who was told by her husband that her business concept was a “stupid idea” created an international brand with almost 500 retail locations. “The greatest failure is not to try. Had I listened to all the people during the course of my life who said, “You c Read More

Economic theory suggests that progressive income taxes discourage entrepreneurship. Glenn Hubbard of Columbia University argues that our tax code, which takes much of your money if you take risks and succeed, but does not share your losses if you take risks and fail, discourages people from taking Read More

As Jakob Nielsen concluded: “When it comes to customer relationships, newsletters must be seen as a long-term investment: they work their magic over time.” Read More

Before you start the New Year, make a quick analysis of your current business condition so that you can make the appropriate adjustments. Review every aspect of your business so that you are clear about your position, how and why you got here and where you should go from there.

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Screw-ups happen. Sometimes it’s our own goof. Sometimes it’s someone else’s goof, but we’re the party responsible. Sometimes we just happen to be in the wrong place at the wrong time. Doesn’t matter. When the customer is upset or simply has unmet expectations, somebody has to step up and hand Read More

Has anyone else noticed the similarity between social media and a courtship? A number of key terminology certainly suggests it is, so if we treat... Read More

Today businesses and the Internet go hand in hand. The promise of the Internet has always been that your business could be located anywhere and be able to do business around the corner or around the globe (a tired cliché, I know). The reality, though, is that if you’re a small business in Latin Ame Read More