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Considering the prediction that, by 2020, 40% of the US’s workforce will be contingent workers, there’s a high chance that most companies will be employing remote workers in the near future, if they aren’t already. This isn’t a bad thing; remote workers have shown to be more productive and work lon Read More

In today’s email-centric work environment, you have to make sure you’re on top of your game.

But that’s easier said than done. You likely use email to manage customer relationships, talk to your team, network and manage your to-do list. Keeping up with everything makes it all-too-easy to drown i Read More

Same-day accommodation apps have exploded in popularity over the past couple of years. Led by industry titan Airbnb, the hotel industry has been turned on its head by a gaggle of increasingly dynamic startups. Overnight stays will never be the same again.
Yet for all their strengths, the vast majo Read More

There’s never been so much customer feedback thanks to social media and online reviews. Here’s how 4 online sellers handle it without losing their cool. Read More

Landing pages are designed with one thing in mind: conversions.

Today, I’m looking at one conversion in particular: the email subscription. Specifically, how do you get more people to opt-in to your email list?

Almost every website now asks you for your email address. And there’s a good reaso Read More

Conversion-oriented writing moves audiences and gets them to take action. It turns visitors into leads, leads into customers, and customers into fans.

As you can imagine, strong conversion-oriented writing is crucial for successful content marketing. Read More

If you’re looking to increase the effectiveness of your social media strategy, try following these tips brought to you by Convince and Convert, Oracle, and The Huffington Post. Read More

When used optimally, social media should overlap with every viable company initiative and every willing individual. If we eliminate one of these factors, it would be like putting a puzzle together with a piece missing – we won’t have the full picture. Read More

It is demonstrated over and over again that just having an idea and capital to put behind a venture is not enough. Without a doubt execution is everything and receiving interest from Venture Capital firms will not be THE way to get you from point A to point Z. Entrepreneurs should view a financing Read More

Too many entrepreneurs tell me they are looking for an investor, and can’t differentiate between venture capital (VC) investors versus accredited Angel investors. They argue that the color of the money is the same from either source. They fail to realize that the considerations are quite different Read More