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Branding is about using the right voice consistently whilst staying on the message you want to convey. The following are the platforms on which you can get started: Read More

The basic criteria for being a thought leader is offering value to your target market audience. You need to understand your market’s pain points to be able to engage your audience. And what better than the web to get your thoughts out there?

Demonstrating your knowledge of the industry trends br Read More

Instagram's latest feature, the image carousel, opens up a world of possibilities for digital marketers. Read More

As search marketers, we face many challenges as part of our job. We’re tasked with bringing in more traffic, more leads, higher rankings, better links and improved sales. Reaching these goals is challenging, but it’s the reason people pay us money in the first place. Read More

The retail analytics market is expected to grow massively by the end of the year 2020. Here are a few trends that will surely feature in the time to come. Read More

Artificial intelligence is on a roll, especially in the marketing domain.

2017 opened with reports of global investments gaining momentum in the “fields of AI, robotics, and IoT technologies”. Read More

This is what happened in the summer of 2016 for Nintendo and Niantic, the companies behind Pokemon Go. The augmented reality mobile game became a global phenomenon, almost overnight.

Other times in business, gold may just strike a company. Read More