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Yesterday, my good friend Trish McFarlane was lamenting the poor state of HR Technology understanding amongst practitioners Read More

Like most 8-12 year old boys growing up in the 1970s, I was an avid reader of Mad Magazine. From Alfred E. Newman to Spy vs. Spy, Don Martin, and the Fold-In Back Cover, I looked forward to every issue Read More

Wired magazine has a cover story this month on the rise of the Sharing Economy, where companies like AirBnB, Uber, and Lyft are getting Americans to trust one another by sharing car rides, spare rooms or apartments, etc. Read More

Social Media Marketing Podcast 92, in this episode Mark Schaefer and Tim McDonald share why blog comments are valuable to your business.

Do you like to get comments on your blog?

Have you ever wondered if you should allow comments or shut them down? Read More

Not too long ago, my daughter attended her first junior high school dance.

There was one thing I found odd about her behavior the week before. Usually, she would keep her bedroom door open—free for her mom and myself to walk in. This time, her door was closed. I naturally knocked on the door and Read More

There’s an increasing temptation to see technology as the harbinger of hope and hazard. Every day, the trendy press and commentators on social media carry reports of the next “it” technology together with their recommendations on what every business needs to be doing to ride the wave. Read More

With the rapid and steady approach of 2014, time is ticking down and now is the time to prepare or put the finishing touches on your business’s marketing plan for the New Year. Leverage lessons learned from 2013 as you put your best foot forward making slight key adjustments within your organizatio Read More

As mobile device usage continues to soar (including smart phones, tablets and mini-tablets), business owners should plan to tap this trend in 2013. According to a “Mobile Path to Purchase” study conducted by Nielsen, one of the top uses of mobile devices by consumers is finding and calling local b Read More

Your competitors in business are missing part of the marketplace. They're focusing on a fairly narrow niche, and that allows somebody else to step in and profit. Read More

Being different is one of the quickest and most effective ways to get business found by customers. In today’s world we are constantly being bombarded by so much marketing noise that we need to find a way to cut through the noise and make our business and products have a place in our targeted customers’ mind. However, that sometimes is easier said then done Read More