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Building a New Year Marketing Plan? Take a look at last year first!

Reviewing a previous years marketing goals and accomplishments is the first step to preparing a new annual plan with realistic goals and objectives. Here are some tips before you get started on your New Year marketing plans... Read More

Make Your Business Goals “Unrealistic”: Why it’s Easier to Achieve Harder Targets This may seem like a ridiculous philosophy. When attempting to build a business you want to feel like you’re... Read More

In 2013, will you continue to invest marketing efforts and dollars in your Facebook business page? We small businesses have gotten accustomed to a free platform to gather and network with fans. Heads up, Facebook page marketing is changing. Read More

Either you send out a B2B or B2C email newsletter, your aim is to keep your subscribers interested and stimulated. They should expect receiving your email newsletters, and like what they are reading. Anyone circulating a normal B2B email newsletter understands that a normal challenge is assuring su Read More

Shelley Roth of Springboard Social Media explains some of the recent changes to the LinkedIn Personal Profile layout. Read More

Campaigns going viral or word of mouth marketing is every marketer’s big dream because over the last few years marketing has moved considerably from push to pull marketing. Today the customer is in control and they rely on each other, rather than taglines on your next advertisement. Read More

One difficulty with the majority ecommerce sites is that they do not ask for any information from their customers until they proceed towards the checkout process. If you are likely to open a hypothetical online store tomorrow, the two things you should consider are your shopping cart and a method f Read More

If you have a blog and not creating an email list so far, then you should consider it very seriously. However, many of you probably will have an email list. From there, it is just an issue of how to use it efficiently. Read More

As your organization’s email expert, you should look for opportunity where you can put your knowledge to work, helping a department enhances its efforts or starts using email to attain its goals or resolve problems. Marketing via email can help trim costs without losing customer contact by moving s Read More

It sounds like a challenge, but you really can merge the business benefits of email automation with a unique personal style that speaks to your customers in a customer-centered way. Automated emails contemplate, express or react to customer’s curiosity and actions. But email automation does not mea Read More