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One of the methods to enlarge the way you use your email marketing product is to manage your customers’ expectations in terms of how they accept communications from you. Thus, it is needed to manage your clients to obtain as much information as possible from you. Read More

Selecting the right look for your B2B email marketing campaign is imperative and when you have a powerful brand image to maintain, it is important to get in your online marketing endeavor with your offline brand strategies. Read More

For brands, and especially B2B brands, it is improbable to expect their content to do as well as most of the madness that gets propagate across YouTube. Instead, B2B manufacturers should aim for shareable content. Create something your clients actually want to share with their colleagues and friend Read More

Every strategy must have a clearly described goal. You cannot strategize an offer if you do not know who your potential customers are and where you trying to reach. Read More

One of the most talked topic in email marketing is challenges to plague email marketers in email marketing, and how to handle them. Read More

Looking back to the bottom line of your seasonal periodic tactics and strategies– which promotion techniques have you tried & tested in past years? Which proved helpful and which didn’t? Which are you going to make a key aspect of your 2013 and upcoming campaign? Read More

Not having a clear call to action will fall short to turn the visitor into client, even for those promotional campaigns which have more than average open rate. You don't want to mix up your receiver about what to do with the information/offer you sent, if they think too much, then they will get conf Read More

For generation updates via email (newsletters) are the important piece of internet marketing. Webmasters are using email newslette.. - A PowerPoint presentation Read More

Those recipients which has stopped opening your emails, initially they shouldn't be erase from your list immediately. Because they can be ask for feedback which gives them opportunity to change their opt-in settings, but yes after your re-engagement attempts if some of the recipients are still disen Read More

These are exciting times for the email industry, and we must rise up to meet the newest difficulties and challenges and step into this fearless new world recognized by real-time promotion, customization, and marketing automation while going into 2013. Read More