BizSugar.com › Technology › Call To Action: Do You Hear Me?

Not having a clear call to action will fall short to turn the visitor into client, even for those promotional campaigns which have more than average open rate. You don't want to mix up your receiver about what to do with the information/offer you sent, if they think too much, then they will get confused and just close the email or landing page. There are many components associated with call to action, such as words, graphics, placement even color scheme, style and font etc.