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Brands are people first. Customers are people too, so customers tend to take their relationship with a brand personally. Thus it’s not a surprise that people love their favorite smartphone brand, cringe when you mention their cable company, or even hate the mention of a particular bank. Read More

So how do you get from 0 to 1 in a highly environment like social media and Instagram? How do we jump the branding chasm with an inexpensive marketing budget? Here's how. Read More

If you’re an entrepreneur or head of an advocacy group aiming to reach your target audience, here are four things you should know about digital marketing trends and their correlation to behavioral economics. Read More

If you want to retain email followers and turn them into customers, follow these basic guidelines to ensure they remain a happy subscriber for years to come. Read More

Save 91 hours every year and learn how to wake up early without feeling terrible. Follow this routine and let your subconscious wake up for you.
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