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A brand can be defined as “a name, term, design, or other feature that distinguishes one seller's product from those of others.” Sounds simple enough. But is that what a brand really is? Think back to the pre-social media era and before we had 24-hour access to everything. Consider how people obtai Read More

If there is any investor who successfully explained how investors think, it is Paul Graham. In this essay from 2009. The startup world changed a lot since then, but this essay is still valid. Read More

A “startup factory” is a moniker for a type of business that exists to create new businesses. Often launched by successful entrepreneurs who have exited their startups and are looking for the next challenge, startup factories work on multiple startup projects simultaneously. Often their projects ar Read More

So you've recently graduated and you're ready for 'the real world'. Scared and worried? You're not alone. Check out the infographic below. Read More

Brands want to connect with consumers over mobile. But how are they doing? This infographic from Oxygen8 Group details the top 20 brands by category. Check out the infographic below. Read More

When starting your own business, you should be ready for some failures along the way – but the most successful firms learn from their mistakes. As author C.S Lewis once said: “Failures are finger posts on the road to achievement.” Take Apple. The Cupertino-based tech giant may be known for the runa Read More

Pre-orders for the much coveted Apple Watch begin tomorrow but with prices for the gold version reaching dizzying prices of up to £13,500 STYLIGHT have carefully calculated all of the other things you could buy for the same price as one. Including pizza for 5 years and lots and lots of puppies! Read More

57% of Americans say that paying for experiences makes them happier than buying stuff. Our satisfaction with experiential purchases increases over time, whereas our satisfaction with the "stuff" we buy decreases over time. Read More

When it comes to improving your online marketing strategy, you need to ensure that you have the right resources available to give your strategy the boost that it needs. Better still is having these tools all in one place, so when it comes to looking for the right equipment to get the job done what Read More

What do your employees really want? A shiny new ping-pong table in the office? Catered lunches? The option to work remotely? How about the basic benefit of honest feedback? A recent survey, conducted by 15Five, found that out of 1,000 full-time employees across the U.S., 81 percent would rather joi Read More