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An "elevator pitch" is a concise, well-practiced description of your startup and your plan, delivered with conviction and enthusiasm, that your mother should be able to understand in the time it would take to ride up an elevator. Everybody knows about these, but few people seem to deliver a good on Read More

SEO can be complex. Sometimes it's not just the technical knowledge that will make you a success, but you need street smarts as well. So, here are some common cliches that can help make you a better SEO. Read More

Not always on time, I’m afraid I’ve been delaying the writing and publication of this Infographic pointer as we’re just so dang busy….but as soon as I finally got to looking at this SUPERB infographic, I knew it had to get some more exposure! Read More

Big corporations always profile their customers before unveiling new products, so that the product itself is tailored to the different market segments, and so the advertising for that product can be customized for those specific customers. Yet so many small businesses skip this crucial step. Read More

If you are starting a business, it is important to decide how you want to organize your business so that its structure offers you the best possible outcomes when it comes to your money. Have You Considered an S-Corporation? Read More

What is the value that you place on a loyal customer? Hopefully you value those that are willing to buy from you again and again. Having a loyal customer base is what every business strives to have. After all, it is easier and more cost effective to resell to a current customer then to acquire a ne Read More

While there is no such thing as “free money” in business, if you operate a registered non-profit, you might be eligible for a government grant. In which case, you will need to get to know “Grants.gov”. Grants.gov is a freely available, government-operated online portal that helps eligible organizat Read More

A duck, a bartender, and asking the right questions about web data.

I’ve stated before that web analytics, as a whole, belong to an organization, and not to the web department, or an analyst. Deep within all the numbers and charts are facts. Some of those facts can be understood by the analyst, Read More

It may seem counter-intuitive to pay for childcare when you work from home. But in some cases, a few hours a week may be just what you need to help your home business take off. Read More

In this video from the August 2010 RISE Lunch, Mark Sawyier, Founder of Off Campus Media, shares insights about local search for entrepreneurs and local businesses. Read More