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In this episode of Future of Publishing, VigLink CEO Oliver Roup interviews Founder and CEO Vincent Ha of Gushcloud, a crowdsourced marketing platform. Read More

As buying decisions become more dependent on referrals and perceptions and less on traditional advertising, use personal brands to earn more trust for your SME. Read More

Every business online WANTS fans but NEEDS engagement. Engagement drives conversations, it amplifys the visibility of your status updates, it gives you credibility and it produces loyal followers. Consider the lack of custom in an empty restauran and you’ll understand that activity breeds activity. Read More

For the employees who are afraid to speak up or rock the boat, your encouragement can make all the difference in innovation. Read More

Today I was reading a white paper from comScore called US Digital, Future in Focus 2012 and the stats are amazing. They cover all aspects of online behaviour, some of which I have listed below: Read More

We've all seen big players try to manipulate our emotions - if not to convince us buy more stuff, then to make us believe the value of certain things - like your brand perhaps.

And small businesses can do the same.

Easier said than done? Yes. Doable? DEFINITELY!
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Pinterest, man how many times do you see that word in social media these days? I find that lately I am not only seeing it in social media, but also hearing it around the girls dance studio and the hockey rink. And, you have to admit it is a addictive guilty pleasure. Window shopping and finding new Read More

Telecommuting is becoming a popular option for small businesses, but before you start handing out company issued mobile devices for your remote workers, you may want to consider the network security of said devices. Read More

Denise Duffield-Thomas' Lucky Bitch took the truths she learned from winning six months paid international travel to review honeymoon sites and showed me how I could apply it to my personal life, my work, and also my love life. Read More

Marketing bland content can be performed effectively by strategically planning your posts around readers’ interests. Read More