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As buying decisions become more dependent on referrals and perceptions and less on traditional advertising, use personal brands to earn more trust for your SME.



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Written by elainerogers
432 days ago

Great article thanks Eamonn

No 1 resonates with me and requires more work...
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Written by Warren Rutherford
435 days ago

Great advice Eamonn. To your question: Richard Branson and the Virgin brand come to mind - adventurous,daring to risk, extravagance, exciting to watch and observe. Another is Ivan Misner and the BNI International Brand - amongst the 25 largest franchises in the world - business networking and referrals,the father of modern networking.
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Written by HeatherStone
436 days ago

Anybody can create a clever but ultimately faceless brand. Personal brands are a whole other ball game and hugely important, especially for small businesses.
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