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Social media marketing – is it taking more (time, efforts, budget, etc.) than it’s making?

Without question, engaging on the networks drives interactions and awareness, but the direct impact on profits can be hard to discern.

One contributing factors is that most firms tackle social in a pie Read More

This is a guest post from Zac Johnson:
Did you know that there are currently over a BILLION active websites on the internet today? They keyword here is ‘active’. That means over a billion websites and blogs are constantly creating content and making it extremely hard for you to stand out from the Read More

How to become a genuine and highly-connective networker, how to propel your career forward with each interaction (while doing the same for others), do’s and don’ts for getting responses from influencers in your industry, and how to regularly measure your performance in this area so it becomes a com Read More

If you’re struggling to get blog traffic from Facebook, you’re not alone.

Need real results from your time and efforts?
Follow the strategies of the experts in this post to get more traffic to your blog. Read More

The facts and stats presented in the following post will detail you how and why the company has become important for marketers in this day and age. Read More

Recently, a 21 Handshake client asked us, “So, what does 21 Handshake do for PR?”

The client assumed that because our focus here is on digital marketing, we don’t really do PR. In the most traditional sense, the client was correct: we don’t have a team of seasoned PR specialists pitchi Read More

Looking for inspiration? 43 Founders reveal the growth hacking strategies they used to land their first paying customers, and gain traction in the market. Read More

Attracting and retaining customers is at the heart of every online marketing strategy. Although that goal is not likely to change from year to year, the way you accomplish that goal will. To create effective online marketing strategies for the new year, you’ll need to look at the trends and changes Read More

One of the things that will impact your life as a solopreneur is learning to do the work once and use it over and over again. There’s only one of you but you can use all your content several times, in different ways and on different platforms. Read More

Pinterest has been rolling out a steady stream of updates this year, including changes to its algorithm and affiliate policy. If you use Pinterest as a marketing channel for your business, then you need to be aware of those Pinterest 2016 changes to really make the most of the platform. Read More