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What can we expect to see in 2017? If 2016 was anything to go by, we marketers should be excited about marketing automation in the year ahead...

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Marketing automation as we know it today has the power to transform an organization for both employee and customer. However, almost a quarter of B2B companies aren’t using it. And only 7% of companies using it are using all the features available. These advanced features can push a company’s earnin Read More

In 2011, Google’s Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the average consumer reviews 10.4 pieces of content before converting. Read More

Facebook announced support for physical security keys with certain web browsers and mobile devices.

Security engineer Brad Hill said in a Facebook Security note that the option is an alternative to the two-factor authentication solution it currently offers, whereby users receive security codes f Read More

High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike strive to obtain the first organic listing in search results because of the lucrative traffic and lead opportunities that are associated with this position Read More

In this episode of Business Systems Explored, we discuss how to recruit the perfect candidate without being draining you of all your energy. Vinay also share the exact process he uses to hire new recruits at Process Street. Read More

Like for many companies, content has become a staple of Uberflip’s business success. It is built into the very threads that make up how the company interacts with their customers.

Understanding exactly who you are talking to and having a framework in place to track and measure the success of yo Read More

Growth Hacking is a surging business across the world - everyone wants a piece of the swelling $360 billion pie (estimated 2020 figures for global marketing spend). With media becoming smarter, more targeted and easier to access, knowing which levers to pull is imperative so money isn't wasted and Read More

There are thank-you cards to be written and those last few Celebrations are begging to be mineswept. (Milky Way, right? Always Milky Way.) But they are going to have to hold, because there is one job that cannot wait, and that is refreshing your Instagram. These are the crucial updates your feed ne Read More

Keeping your social media profiles and your marketing practices up to date become essential when you want to continue to build your online presence and the impact that it has.

As Instagram continues to grow and evolve as a platform, utilizing all new tools and features will keep you relevant an Read More