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Every few months there's a shiny new object that everyone raves about. But most of the time companies end up wasting more time and money than it's worth.

Instagram might be great for a very small subset of businesses, but for most it's worthless. Here are 3 reasons why, and what you should be d Read More

The quickest way to increase conversions is to understand WHO'S coming to your website, WHY they’re coming, and WHAT they’re looking for.

Most website conversions are terrible because you don't understand WHY people are coming to your site. Here's how to find out, and 5 steps to improve. Read More

If your tactics aren't working right now, then it’s because you haven’t thought through the strategy and objectives.

And if you’re unclear on the strategy and objectives, then it’s because you’re unclear on exactly WHO your target customer is.

Here's how you can get started from the customer Read More

Crafting a successful content strategy for the web is the first step to getting more customers and clients through digital marketing.

Without it, your ads won’t perform, your SEO won’t attract new people, and your social campaigns won’t inspire anyone to engage with you.

Here’s why, and how y Read More

Most people obsess over comments for business blogs -- even though they're useless. Here's why, and how you can avoid it. Read More

Selling services is difficult, but many times we're our own worst enemy. Here are 5 critical lead generation and sales mistakes (and how to avoid them). Read More

The easiest way to improve sales is by getting better at generating leads consistently. Here's how to sell when you suck at sales. Read More

Gmail's new inbox is only the tip of the iceberg when it comes to email marketing changes. Here's 5 reasons why I deleted over 1,300 from my newsletter. Read More

Discounting only works temporarily, and can harm your business in the long run. Here's how you can sell the experience to escape pricing pressure. Read More

Creative marketing is largely a myth, because the most successful ads follow proven content templates. Here's why, and how to improve your online marketing. Read More