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You know what inbound marketing is. You’re also familiar with personas and how they influence things like content, social media, and every other aspect of the inbound marketing methodology. Read More

The best way to differentiate your company and increase pricing power is to position your products and services an investment, not an expense.
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If you don’t know everything about your customers (like their roles, their characteristics, and their personalities), then your business will struggle, and there’s no amount of promotional marketing or advertising tricks that will save you.

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Content is the cornerstone of online inbound marketing. It helps you get people’s attention, stand out from the competition, and earn the trust of your target audience. Read More

Two years ago I wrote a detailed and all-encompassing guide on email marketing. But the world of online marketing is a rapidly developing place. And things evolve quickly.

In this new guide, we’ll go over the tips and tricks that continue to stand the test of time, along with some new ones. Read More

Buyer personas are arguably the most important part of an inbound marketing campaign because they’re who you should be targeting all of your efforts towards. Read More

Every few months there's a shiny new object that everyone raves about. But most of the time companies end up wasting more time and money than it's worth.

Instagram might be great for a very small subset of businesses, but for most it's worthless. Here are 3 reasons why, and what you should be d Read More

The quickest way to increase conversions is to understand WHO'S coming to your website, WHY they’re coming, and WHAT they’re looking for.

Most website conversions are terrible because you don't understand WHY people are coming to your site. Here's how to find out, and 5 steps to improve. Read More

If your tactics aren't working right now, then it’s because you haven’t thought through the strategy and objectives.

And if you’re unclear on the strategy and objectives, then it’s because you’re unclear on exactly WHO your target customer is.

Here's how you can get started from the customer Read More

Crafting a successful content strategy for the web is the first step to getting more customers and clients through digital marketing.

Without it, your ads won’t perform, your SEO won’t attract new people, and your social campaigns won’t inspire anyone to engage with you.

Here’s why, and how y Read More