BizSugar.com › Online Marketing › 5 B2B Copywriting Tips to Instantly Increase Content Appeal

Content-driven marketing has been around for decades. It fueled the Golden Age of Advertising. And now it’s making a comeback as brands have become publishers.

But at the heart of it all, is copywriting. Trouble is, while consumer-brands like Red Bull and Nike get-it, service firms have been late to the party.

The truth is that most are just terrible at it. But fear not, because these 5 B2B copywriting tips can help instantly boost your boring, tired B2B content.