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Most social media campaigns are doomed from the beginning. Nothing you can't recover from. But if you start off on the wrong foot, then it's hard to convince others (or yourself) to keep persevering in the face of lackluster results. Read More

Is your marketing working? And how would you know? Here are 3 easy business performance metrics you can use to find out if your marketing is working. Read More

The most common mistake people make is not defining their social media goals before they begin. Why are you on Twitter? What are you doing with your blog? And how are these activities going to support your professional goals? Forget about the ROI. I’m talking about being able to define what success Read More

Steve Jobs was many things, but he was also an incredible entrepreneur. And he understood how to create great marketing to build one of the most profitable companies in the world. Here are three marketing lessons you can learn from him. Read More

The writing is on the wall. Patients can and will shop around when they have to use more of their own money to pay for healthcare, and there are better channels of communication and information available to make those decisions.

Which means the way you reach them, engage them, and retain them ha Read More

Content creation is the lifeblood of online marketing. But most people and companies struggle with it. Find out how to get content marketing ideas by adapting popular TV and movie plots. Read More

Every day there is a new update you need to know about, a new social network that everyone's talking about, and a new trend that's changing how you reach customers.

Here are three easy ways to save money -- and still thrive -- in social media. Read More

Social media and other technological advancements have paved the way for prospective patients to shop around. Which means marketing -- the process of getting attention, building trust, and retaining consumers or patients over the long-term -- is now a crucial part how individual practices will surv Read More

Google+ is one of the best ways to find new customers. Here's how you can start using it (before it's too late). Read More

Here's what a CD at Starbucks reminded me about business follow up... and why you shouldn't be making the same mistake. Read More