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Promotions have been used offline for years as a marketing tactic and increasingly you are now seeing them appear as online tactics.
There are many types of promotions you can implement, so here are a few of the common ones Read More

What is the main purpose you blog? Perhaps it is to make money. Or it might be to spread information. It might be to change people’s minds or just to rant. Or it could be to have fun. Even though your blog is serious business, it's time to put the fun back into blogging. Put on your smiles and follow these tips to being a more fun-loving blogger Read More

University of Pennsylvania researchers confirm what many online (and offline) marketers know we need to do, but find so difficult to accomplish. Essentially, to get people to engage with and recommend our content, the content has to go beyond the mundane and capture imagination and awe Read More

Competing on price is a no win situation that gets you stuck with numerous vendors. Here is how to compete on value Read More

What do you think? Help us improve the list of strengths, weaknesses, opportunities and threats about social medi Read More

A recent report funded by the U.S. Small Business Administration and the Office of Advocacy, titled, “The Nonemployer Start-up Puzzle”, published in December, 2009 differentiates Nonemployer firms—businesses without employees—and Employer firms. Nonemployer firms represent a large percentage of businesses; however, little is known about their dynamics (entry and exit). The report seeks to illustrate basic statistics about the prevalence of entry and exit for Nonemployers and the local conditions that led to their entry Read More

Here's an opportunity for small business contractors with a background in IT. The U.S. State Department is looking for help with "planning, architecture, engineering and documentation" for consolidation of its data center. Work will include "hardware and software evaluation and recommendations, configuration management system design and implementation, physical server virtualization and transition, and local area network administration support for server transition and consolidation." If any of this sounds like something your company can do, check out the links to the initial announcement to enter into the competitive bid process Read More

The other day, I wrote an article, Appointments With Sales People Fall Short Of Executive Expectations. In it I cited data from a Forrester Research report on executive perspectives of sales people’s ability to understand their business needs, priorities, and issues. I wanted to extend the discussion, focusing on a topic I’ve found a little nebulous, business acumen Read More

We recently started our 'Managers In The Spotlight' series. Selected managers in our community answer six questions. For example: "How do you avoid becoming unkind when stressed?" Read Kent's answers here Read More

Read tips that PFL President Andrew Field added onto our recent post on helping new managers succeed Read More