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Almost every business carries inventory, regardless of the organization’s size. Inventory includes raw materials, work-in-progress, and finished goods. No matter which category a business’ current stock falls within, those items need to be counted and tracked. Accuracy determines whether a company Read More

It can be a struggle to creatively represent your small business brand while conveying your message. After all, when you only have 140 characters, how can you be sure that your company’s style and values are coming through? Read More

Even the most creative business bloggers can get stuck in a rut or run short of ideas sometimes, so let’s look at ways to keep things new and fresh. Following on from my previous blogs and Helen Robinson’s guest post on blogging back in November, I’ve listed 25 ways to write for the web and create Read More

Sometimes a social media page suffices as a way to reach your audience. Sometimes it doesn't. Here's how to know the best situations for it. Read More

There’s something very personal about productivity: What makes someone productive may actually work the other way around for you, making you lost and overwhelmed. Read More

If B2B content marketing is now part of your job description, we’ve put together 10 tweetable tips to help you do it better. Read More

Feedback comes in two main varieties: positive and negative. Some people don't give enough appreciation and praise. Some people mistake feedback for insult or destructive criticism. Both errors will cost you, if you commit them. To fully understand feedback, please read on…
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I wish I were smart enough to make up these stories. Today, I received an unsolicited email titled, “Would you like to blog about sales automation.” Read More

This week we’re asking entrepreneurs to take part in our SWOT analysis challenge. Every day during the last week of January, you’ll work through one piece of the SWOT report. You can bite off small pieces each day and end up with an in-depth look at your business. Today we focus on strengths... Read More

Your readers are hungry for information, but they're not going to put up with much to get it. Remember that when you create your
content marketing plan. Read More