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Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone. There are still plenty of consumers out there who aren’t comfy passing along financial information, no matter how secure the transactions get. One small slip, and you could turn them off of shopp Read More

Nothing about running an ecommerce website is straightforward and easy. The goal is, of course, to present a product, entice buyers to purchase, and then process the payment. This is how even the most basic ecommerce site should run. For those that really want to increase sales through the use of p Read More

You may not be a designer by trade, but as a content marketer, it’s your job to make sure you’re creating content compelling enough to hit your traffic, lead generation, social sharing, and engagement goals.

Adding images to your blog posts is one of the most important ways to get more readers, Read More

Whether we like it or not, dictionaries are living, breathing documents, and new words are added to them regularly.

Although the Oxford English Dictionary editors get the final say, they actually look to us to dictate whether a word should be added. In other words, we have no one but ourselves t Read More

On the web, there are few things more discouraging than a big block of text. That’s because humans are visual creatures — we tend to gravitate toward content that is pleasing to the eye, and we’re especially drawn to visuals that capture (and keep) our attention.
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While it’s certainly important for a beer to taste good, there’s no denying that packaging has some influence on people’s buying decisions.
Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore. With so many beers competing Read More

The adage “patience is a virtue” doesn’t apply online.

Even a one-second delay can drastically reduce pageviews, customer satisfaction and drop conversions.

The speed of your site even affects your organic search rankings. Since 2010, Google has been accounting for a site speed in its algor Read More

From adapting their social strategies to translate across multiple languages to adjusting their menus to appeal to the cravings of a diverse group of people, these brands are taking positive steps towards creating a solid presence across the globe.

So if you’re looking for inspiration on how t Read More

Think about those brands that you purchase from over and over, even when there are cheaper options out there. Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for suggestions?
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As a coach who has spent nearly two decades studying and learning about leadership, I know that my thinking has evolved immensely on this subject. For those of you who are looking for a few new ideas, or better yet, you are a new coach trying to accelerate the learning curve, for the next three we Read More