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Marketing must control its technological destiny. Slide show and essay advocating for a marketing CTO and a growing technology culture within the marketing department. Read More

In the future of open, linked data in Web 3.0, the biggest internal tug-of-war may end up being between the marketing department and legal. Read More

Five handy rules of thumb to keep in mind when you're thinking about adopting marketing technology solutions. Read More

Two parallel trends in marketing: (1) social media, which makes marketing more human, and (2) marketing automation and algorithmic marketing, which makes marketing more computerized. How do they converge? Read More

A brief survey of the terms computational marketing, algorithmic marketing, and marketing engineering. Read More

As advertising agencies start to develop data practices -- leveraging some of the techniques of computational finance to the real-time digital marketing playing field -- there are new opportunities and dangers. Read More

What will marketing be like in the semantic web, the burgeoning new "web of data"? This presentation for the 2009 Semantic Technology Conference outlines a framework of 7 missions for data web marketing. Read More

Post-click marketing has become a hot issue in online marketing. Here's a bit of the backstory -- and a shameless plug for a book -- of how post-click marketing began. Read More

Are things like Twitter and FriendFeed bending the law of propinquity, stretching the Allen Curve? There's something to be said about serendipitous conversation streams for promoting collaboration. Read More

The gap that is the marketing/IT divide is the result of structural differences in their organizational missions. Marketing technology sandboxes and a "chief marketing technologist" may be a solution. Read More