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The great irony of marketing automation is that it is often pitched as a way to simplify the exploding marketing universe, when in fact, it actually introduces a whole new layer of complexity itself. Chaos theory, anyone? Read More

Thanks to search and social media marketing, we're moving beyond fear, uncertainty and doubt (FUD) to hope, help and inspiration (HHI). Here are 5 reasons why. Read More

Five new marketing (yes, marketing) skills: 1. analytical pattern recognition, 2. agile project management, 3. experimental curiosity and rigor, 4. systems thinking, 5. mashable software fluency. Read More

There's more to landing pages than just best practices about headlines, images, and forms. Learn about the management issues for structure efficient post-click marketing capabilities in your organization at scale. Read More

Yahoo!'s announcement for semantic web support will change the nature of SEO in big ways. It's a significant enough advance that it would be helpful to have a different badge to identify it, so as to not fall into the lull of thinking this is just a linear extension of existing search engine diplomacy. Here's the idea for SEO++. Read More

A proposal of 7 ideas for how marketing could leverage the semantic web, in a way that would benefit both organizations and the Semantic Web as a whole. Discussion of semantic marketing, semantic branding, and semantic advertising. Read More