Busy executive, yet want to commit to better social media engagement in the New Year? Consider the option of a social media personal trainer.
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These stories submitted by Chiefmartec will be featured BizSugar's homepage
Social media personal trainers
Posted by chiefmartec under Online MarketingFrom http://www.chiefmartec.com 5593 days ago
Semantic advertising to make the Long Tail manageable
Posted by chiefmartec under AdvertisingFrom http://www.chiefmartec.com 5634 days ago
Long Tail search marketing is wonderful, but it's spiraling out of control -- it's hard to actively manage tens of thousands of keywords. The CEO of Hakia has a vision for how semantic search advertising could make the Long Tail manageable.
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Semantic advertising: 4 different kinds
Posted by chiefmartec under Online MarketingFrom http://www.chiefmartec.com 5704 days ago
What exactly is semantic advertising? This article describes 4 different kinds of advertising that take advantage of semantic web technology.
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An Open Letter to the CEO of WPP
Posted by chiefmartec under Online MarketingFrom http://www.adweek.com 5772 days ago
3 suggestions for how advertising agencies can compete in a world of ad networks and technology platforms -- by shifting value to strategy and creative.
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Who is a chief marketing technologist?
Posted by chiefmartec under MarketingFrom http://www.chiefmartec.com 5884 days ago
Short version: a chief marketing technologist (CMT) is the person responsible for leading an organization's marketing technology. A CMT is to the CMO what, in IT-centric firms, the CTO has been to the CIO.
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