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Succeeding in internationalization sometimes requires a company to review how well internationalization aligns with the company’s strategic planning, its products, the requirements of the international market that it seeks to enter and the company’s ability to monitor and maintain the expansion Read More

The opportunity to expand internationally offers businesses a number of potential advantages. In addition to selling goods and services in potentially more lucrative markets, international expansion strengthens a firm’s competitiveness by allowing it to entrench and fortify new markets and facilit Read More

The first manipulation - both good and bad - of Google search results started closer to fifteen years ago.

And they got a free pass a bit longer, but in 2005 things starting to really buckle down in the world of SEO and it wasn’t easy any more Read More

The primary reasons for the failure of an assignment abroad and the pre-return of an expatriate include cultural differences, lonliness, high cost of living and relationship problems. Read More

As you probably have guessed from the headline, 117 experts will share their wisdom with you.

Yes, you read correct, I said 117.

I asked them the following question:
What is your best tip on how to set goals that you use in your business? Read More

For many markers used to print ads and direct mail, this new world is tough to understand.

Growth hackers, on the other hand, thrive in our new marketing environment.

These hackers know not only how to maximize the impact of online tools, but how to use those tools to grow a business – often Read More

BizSugar is an online communities where bloggers submit posts and increase their visitors. It the brainchild of Anita Campbell, who is also the CEO of Small Business Trends, LLC. Read More

There is one thing we never run out of us – news.

There is always something happening in the world, and there are always marketers looking to capitalize on it.

After all, going viral is one of the best ways to generate traffic.

Enter Newsjacking. Read More

We asked this question to 10 expert marketers:

What are your top Content Amplification Strategies?

and here are the answers:

Ted Rubin:

Let others freely repost your content in full with a link back to the original post, and even without if they ignore the request, as long as your name Read More

Social media is changing in 2015. It is becoming more integrated and more personal at the same time. This trend started in 2014, but this year it is going to snowball.

How you use your social accounts is definitely going to change this year. You don’t have to adopt every new idea, but all these Read More