Uttoransen submitted the following stories to BizSugar

Typically most brand marketers segment their email lists by one of two old ways: one, they may segment them by area of interest; or two, they may segment them by their stage in the purchase journey. Both these methods are not wrong, but there are now some new and very important criteria by which yo Read More
Everyone loves a good quote! Or, at least everyone should. Otherwise Shakespeare died in vain.

The following is a list of top blog quotes from 101 of the very best bloggers I’ve had the pleasure of reading in blogs, interviews and social media. Read More
Crowd Funding is a process where plenty of people on the internet donates small amount of money for a cause or a project and raise a large sum of money.

However, that said – most people only donate money because they expect to receive a perk in return.

In reality, this pretty much makes the w Read More
Your brand, company or even personal reputation online takes effort to create via a deliberate proactive PR strategy.

After that you need attentive monitoring, risk management, commitment and attention. But as some brands know, despite all the care taken, one wrong step is all it takes to wreak Read More
Definitions of content marketing abound across the Internet. Experts have all tried to explain that it is all about a complete reversal of the “selling process” as a result of severe anti-advertising backlash from customers. Brands now have to “provide valuable information” and gain trust before cu Read More
In today’s global market, design is very important, especially consumers’ eyes. Therefore, brands take on huge efforts to deliver their best possible image, in a way that will appeal to consumers - not only the ones they already have, but to new ones as well Read More
Social Media. It is a lot of things.

For some – it is a connection. For others it is their life.

Status Updates starting with morning selfies to dinner food shots, from news updates to life events – everything is social media.

But you are not here to check out cat photos. No, unless of cou Read More
In almost every second article these days, “the most shared content on social media” seems to be the subject of interest, simply because more people want to see what others are successfully sharing and do the same thing.

But this begs the question: should you be doing what others are doing, if y Read More
Templates for buyer personas that we see around now seem to have had their day. Many of them are hangovers of an earlier era of print advertising when buyer personas were designed using totally different criteria Read More
Customer loyalty and the advocacy stage lie as two consecutive points on the buyer purchase cycle, but in fact their relationship is not linear.

Experts have found their relationship to be symbiotic. In the first place, every loyal customer cannot be expected to become a good brand advocate.

Read More

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …
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Suzie Poirier @aceconcierge Builds Virtual Partnerships

Growing a business, especially online, requires you to wear many hats. If you focus on all the little things, you can … More
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