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Next time you are in your Google Analytics account take a look at how many keywords are driving organic traffic to your site. Depending on how large your site is there could be hundreds, maybe even thousands, of keywords driving traffic to your site in any given month. Read More

The way to approach SEO depends on the business and the budget that it has for SEO activities. Larger corporations may be able to afford an in house SEO team. If that’s the case, they will certainly be able to get a lot more done and the campaign will move from phase to phase more quickly. Read More

All companies evolve over time. At least, they should. In the case of many B2Bs, what the customer or client is looking for now is very different than what they needed even just a few years ago. Read More

There are billons upon billions of pages on the Internet, and it’s only getting bigger every day. That means there are billons upon billons of link building opportunities for B2B website owners and marketers. Read More

Recently I had the chance to interview search engine marketing (SEM) expert Eric Enge. Eric career began as a software engineer, but has been involved in the world of SEO since 2002. He is the founder, CEO of Stone Temple Consulting and is co-author of “The Art of SEO” ... Read More

There are many steps involved in a B2B SEO campaign and there’s a lot of set up work that needs to be done at the start. The website needs to be worth the SEO investment so there’s often some recommended user experience tweaks and then of course social profiles need to be either set up or edited .. Read More

This might sound unusual coming from an SEO provider, but you don’t want to rest the long term success of your website solely on the search engines. I can hear what you’re thinking now; “but if I shouldn’t rely on the search engines than what is the point of SEO?” Read More

In order for a B2B SEO campaign to be successful, it must include a strong content component. The static content that exists on a website just isn’t going to cut it these days. Read More

In order to “do” SEO properly you need to have the right attitude about it. Too often site owners claim SEO doesn’t work but mostly that’s because they didn’t actually take the time to invest in it properly. If you only put 50% in you can’t expect to get 100% out of your SEO campaign. Read More

We are all intimately familiar with the big social networks—Facebook, Twitter, LinkedIn, and to some extent Google+. But those four sites are not the only social media platforms out there. IN fact, they are really only the tip of the iceberg. Read More