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Companies choose to outsource SEO work for two reasons. First, they can’t afford to hire additional staff to handle SEO and second, current staff members aren’t qualified and don’t have the time to learn it and then include it amongst all of their other daily duties. Read More

It’s something we all learned in elementary school. Don’t copy the work of others! During exams teachers kept an eye on the classroom to make sure that students weren’t taking a peek at the answers of their neighbors and when correcting essays made sure that it wasn’t copied word for word ... Read More

Even if you decide to outsource your SEO campaign execution and management to full service SEO company I believe it is incredibly important that site owners and marketing managers take the time to learn SEO for themselves, even if it’s just an understanding of the basics. Read More

One of the most important online marketing tactics today is search engine optimization since nearly everybody that is looking for anything online turns to the search engines. Read More

Recently I had the chance to interview search engine marketing (SEM) expert Kevin Lee. Kevin has been a part of the SEM world practically since its inception (long enough to earn the title of “godfather of SEM”) and is a founding member of SEMPO. Read More

The best online marketing campaign is well rounded and includes a combination of search engine optimization, content marketing, and social media. For the best results, all 3 of these tactics should be integrated into one overall campaign. Read More

Let me start off by saying that I am a strictly white hat SEO practitioner, and that means that I make sure that all the SEO work I do for my clients, as well as for Brick Marketing itself, falls in line with the Google and Bing Webmaster Tools guidelines. Read More

Link building as part of a B2B SEO program has evolved over the years. Inbound links pointing to a site are what help to convey trust to the search engines. If a site has a link from an outside source, it means that the site is trusted by that source. Read More

If you’re in the market for an SEO provider you’ll find that there are plenty of options to choose from. You could hire an in house professional or opt to outsource the work. Outsourcing is typically the way to go for budget purposes since an in house professional can be pricey. Read More

In today’s economy very dollar has to be accounted for. For many websites, they want to see that when they invest one dollar in their SEO campaign it’s going to bring a $1.50 or $2 back into their business. But in order to prove SEO is working for your website you need to know what to look for. Read More