BizSugar.com › Online Marketing › Don’t Turn Google into Your Only Traffic Source

This might sound unusual coming from an SEO provider, but you don’t want to rest the long term success of your website solely on the search engines. I can hear what you’re thinking now; “but if I shouldn’t rely on the search engines than what is the point of SEO?” The point of SEO is to help drive more qualified visitors to your website over time by helping grow your online brand presence (which includes, but is not limited to the search engine results).