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Social media is not the end-all, be-all of your business. It’s not the magic bullet that will allow you to take a struggling business to the height of success Read More

When we tell small business owners that they need to invest time in link building, they often respond with a very fearful look on their face. Link building? Read More

The Small Business Influencer Awards, for those who don’t know, is a recognition of people, organizations and companies with demonstrated commitment to serving North American small businesses. Read More

I have noticed a consistent trend in small business advertising habits over the last ten years. Business owners feel the need to launch ad campaigns when business is slow or possibly even non-existent. When I suggest they advertise while business is strong they typically respond, “it is not a prior Read More

Look who's fresh out of the blocks into the social media universe - Welcome Google and their latest effort Google+. This is not only Google's effort to enter the social media space but to also integrate their services under one 'cloud' (so to speak) with all their services within your browser. Read More

Google+ has captured the attention and the imagination of the technology world. But, it’s easy to forget that it’s still in closed beta. Read More

Blogging is hardly a new trend in business. In fact, blogging and online entrepreneurship have been linked for quite some time. But why is blogging still such Read More

Seth Godin was right when he said all marketers were liars. Just look at the example of McDonalds, who have….. Read More

Bootstrapping does not only involve looking for alternative ways to fund your business. A company being run by its bootstraps means practicing prudence in business expenses and resources. Small business owners should pursue ideas that would simplify business operations because time is also an impor Read More

Google has a history of social tools that were tried and failed, like Wave and Buzz. People just haven't connected with these tools the way they do other social Read More