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It’s not very smart to simply follow one-size-fits-all tactics in sales and marketing. The best way to find out what’s going to work for you is to test it out using your own data. SMART calling builds on this idea by finding the different “best” times to talk to every decision-maker. Read More

Technology breakthroughs are causing humans to lead a restive life, giving them high hopes that new discoveries would surely make life better and easier. And one group who is most reactive with technology unrest are Marketers. Read More

Influencers can give your content the needed boost to reach a wider audience and, more importantly, drive action. This video series gives an overview on influencer outreach, going over some quick tips and ideas you can use, plus a brief walk-through of how we were able to successfully work with inf Read More

If there is one thing indispensable in this modern world that we have, it will be a smartphone. You would rarely see a person without one these days. Read More

When it comes to marketing IT products, content is everything but secondary. In fact, most IT companies rely on content to beef up their lead generation efforts. This explains why the very same companies are directing much of their resources towards improving the way they craft their message. Read More

Aside from allocating the right amount of resources, marketers should also need to make use of the right strategies that will guarantee the best results. For all its worth, an industry event such as a trade show, conference or a seminar generates higher quality leads. It makes sense then that B2B e Read More

Technology also defines how millennials engage and consume information. And this is something that entrepreneurs need to focus on. Read More

Companies face unique challenges in marketing. The main obstacle is getting target users to trust unfamiliar tools to help them in their financial transactions.

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With software startups sprouting here and there like mushrooms, it can be difficult even for veteran brands to remain consistent in selling their software.

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For those who aren’t yet familiar with BeBee, it is basically a social networking service for individuals who want to share their brand to the world.

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