BizSugar.com › Marketing › 6 Strategies to a Productive Event Telemarketing Campaign

Aside from allocating the right amount of resources, marketers should also need to make use of the right strategies that will guarantee the best results. For all its worth, an industry event such as a trade show, conference or a seminar generates higher quality leads. It makes sense then that B2B enterprises from across different industries should develop their marketing around these events.