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Content marketing has become a popular buzzword for good reason. Effective content strategies leverage tools like blog posts, videos, social media, and infographics to connect with target audiences, stimulate the conversation and social sharing that deepens relationships, and increases brand awaren Read More

Chances are, you can profit from adding freelancers to your team. Full-time employees are certainly necessary, but there is value to be had in non-traditional, contractual workers, as well. With that in mind, here are a few places to find the free agents you need to succeed. Read More

Though technology and e-commerce have lowered made the barriers to entry for entrepreneurs, the real work is no longer how to get in the game—but how to keep playing, well beyond those critical first few years. Here’s a look at what some research indicates about the most common reasons businesses f Read More

A lot has been said about Millennials in the workplace these past few years, most of it negative: “They’re entitled, they’re not loyal, it’s all about them.” The bad rap given to Gen Y workers is that they are obsessed with technology in general and social media in particular and demand flexible wo Read More

What’s the first thing you do when you want to learn about a new client, find out about a new competitor, get the background on a potential new hire or research a purchase? You go online, of course. Read More

Whether you’re hiring your first salesperson or your 10th, this is one of the most important hires you’re going to make as an entrepreneur. After all even the best products or services don’t sell themselves. So, what should you look for? Is there a way to tell if a job candidate has the skills and Read More

Very few people believe me when I tell them I’m shy. Why? Because I’m a frequent public speaker, a regular networker, and I love to meet and brainstorm with other small business owners. When I started my own business in 2008, I knew I’d have to become a salesperson (in addition to being an editor) Read More

While the bottom line is always important, profits alone shouldn’t drive all of your decisions, particularly when those decisions adversely affect employee morale. Read More

By following these eight tips for being a responsible business borrower, you can use loans to your advantage without hurting your business. Read More

In 2015, fueled in part by recent Google algorithm changes, being prepared to serve mobile customers is no longer a “nice to have”; it’s a pressing business need. Here’s why. Read More