Cross-selling became a popular marketing and customer acquisition technique through customer service and sales contact centers back in the 1990s. In the past ten years it has become a common practice on web sites based on an understanding of consumer insights learned from navigation patterns.
Read More
These stories submitted by SalesPortal will be featured BizSugar's homepage
3 Myths of Cross-Selling Debunked!
Posted by SalesPortal under Online MarketingFrom http://www.salesportal.com 4047 days ago
SalesPortal Blog Roundup for March 20th, 2013
Posted by SalesPortal under MarketingFrom http://www.salesportal.com 4056 days ago
Here are some of the blog posts for marketers and contact center executives that we’ve recently found interesting. Hopefully you’ll get something out of them too!
Read More
SalesPortal Blog Roundup for February 18th, 2013
Posted by SalesPortal under MarketingFrom http://www.salesportal.com 4084 days ago
Here are some of the blog posts for marketers and contact center executives that we’ve recently found interesting. Hopefully you’ll get something out of them too!
Read More
Taking Advantage of Consumer Trigger Events
Posted by SalesPortal under Customer ServiceFrom http://www.salesportal.com 4098 days ago
A customer trigger event is a major (although it could be a minor) event that happens in a consumer’s life, such as buying a house, that triggers the need for additional decisions regarding products or services.
Read More
Partnership Relevancies - New Factors in the Customer Engagement Voice Channel
Posted by SalesPortal under Customer ServiceFrom http://www.salesportal.com 4125 days ago
Even in the face of the rising usage of online self-service, the voice channel is still the preferred channel of choice for many customers. In fact; a survey from Forrester found that well over half of customers prefer to interact with a customer service representative via the phone. Contact center
Read More
How Does the Voice Channel Impact Customer Engagement?
Posted by SalesPortal under Customer ServiceFrom http://www.salesportal.com 4132 days ago
Marketing individuals have a lot of ways to interact and “read” their customers online thanks to the power of social networking sites like Twitter and Facebook. Customers are posting their unfiltered opinions about movies, books, local restaurants and brands online after almost every interaction—a
Read More
Marketing Partners Means Profits for Contact Centers
Posted by SalesPortal under SalesFrom http://www.salesportal.com 4139 days ago
Contact center capacity is going up as voice becomes “sexy” again driven by mobile adoption. This is both good and bad news for enterprises. It’s good news because the contact center is becoming an increasingly important channel for managing the customer experience. Being able to have a one-on-one
Read More
Customer Service and Engagement Needs to be Multichannel
Posted by SalesPortal under Customer ServiceFrom http://www.salesportal.com 4147 days ago
Whether companies are willing to admit it or not, their customers are not willing to engage and interact with their brand in one channel and one channel only. Nor do customers’ expectations of your brand promise stay tied to a single channel. The customer has needs and wants that transcend a solita
Read More
Partner Ranking Capability Controls Delivery of Leads to Priority Partners
Posted by SalesPortal under MarketingFrom http://www.salesportal.com 4170 days ago
SalesPortal today announced a new capability that provides enterprises with the flexibility to rank their marketing partners to provide priority access to their customer audiences.
The new capability allows users to rank partners by setting the specific number of times an offer is read by call c Read More
The new capability allows users to rank partners by setting the specific number of times an offer is read by call c Read More
Relevancy Is a Cornerstone of Partnership Marketing
Posted by SalesPortal under Online MarketingFrom http://www.salesportal.com 4201 days ago
A company that sells farming equipment shouldn’t be advertising in Times Square. One of the principle rules of marketing is that you cannot be all things to all people. While you may want your product or service to appeal to as wide a potential audience as possible, at some point you’ve overreached
Read More
Subscribe
“Lisa: Thanks for your nice words! It is available on my podcast host for...”
“Love the title Martin, where is it available?...”
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”