Whether companies are willing to admit it or not, their customers are not willing to engage and interact with their brand in one channel and one channel only. Nor do customers’ expectations of your brand promise stay tied to a single channel. The customer has needs and wants that transcend a solitary customer engagement channel and, depending on those needs and wants, they may attempt to interact with your brand through the voice channel, online forums, FAQs and live-chats, social networking websites, mobile technologies and more. Everyday customers are attempting to engage your brand through these various channels, sometimes using multiple channels within a single transaction.
Customer Service and Engagement Needs to be Multichannel
Posted by SalesPortal under Customer ServiceFrom http://www.salesportal.com 4155 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
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4155 days ago