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In a time when mobile apps make it possible for businesses to reach customers directly and instantly, email marketing might just seem a little quaint. Maybe it is, but that doesn’t make it irrelevant... Read More

If you are a smart spender/saver these apps should be your BFF. We have made the task simpler for you to cover 2016’s Best Business Apps to help you in all areas of expenditure. Be it online shopping or booking a cost effective cab service. Fret not, we have it all covered and you are welcome.
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Previously we wrote about getting started with social media, and together with what we have written about achieving social success, you should be able to create a dynamic presence on several social media platforms. But this does not guarantee that everything you post will be seen... Read More

In a new study by SessionM, they look into how smartphones are revolutionising the customer journey and how/why they are so essential in people’s lives.

SessionM surveyed their network of over 4,000 smartphone users in a two-part survey.

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Conventional wisdom has been writing off email marketing for the last few years, but there’s a reason it sticks around. It works. Read More

For businesses, it takes ten times more effort to convert a new customer than sell to an existing one. Moreover, it is estimated that existing customers make 67% more expenditure than newly acquired customers... Read More

We live in a world where advertising is so prevalent in the landscape it practically blurs into the background. The near-constant sensory assault of advertising jades us into tuning out its messages, while businesses are forever trying to find new ways to get in our heads... Read More

Just like with any product, your business app needs to gain traction to become successful. In other words, people need to know that your app exists, and then fall in love with it... Read More

Everyone is already aware of the fact that online consumers are quickly moving towards their mobile phones from their desktops. A large chunk of the modern customers’ content consumption along with purchasing power has shifted to mobile devices... Read More

There are more than 200 well-known social media platforms currently in operation, and even when you trim the list to only the most widely used, you’re still looking at 20+ platforms. So it is easy for small business owners to feel overwhelmed... Read More