BizSugar.com › Marketing › 8 Ideas for Encouraging Customer Loyalty by Mobile Apps - AppInstitute

For businesses, it takes ten times more effort to convert a new customer than sell to an existing one. Moreover, it is estimated that existing customers make 67% more expenditure than newly acquired customers.

Such statistics have compelled businesses to device solid strategies for encouraging customer loyalty to make their customers want to keep coming back to avail their services. More than 50% of marketers have implemented various customer loyalty ideas, especially through mobile loyalty programs to retain their customers for years to come.