BizSugar.com › Marketing › Business Marketing Throughout the Years

We live in a world where advertising is so prevalent in the landscape it practically blurs into the background. The near-constant sensory assault of advertising jades us into tuning out its messages, while businesses are forever trying to find new ways to get in our heads. It’s that constant tension between marketer and audience that drives innovation in advertising. Every new advance in product promotion—from print ads to radio ads to TV spots to browser pop-ups—are the result of someone trying to figure out a way to get people to pay attention using the newest media available. Technology drives these changes: broadcast radio took off at a time that newspaper ads and billboards were no longer novelties; television did the same to radio; streaming video replaced television...