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With Black Friday and Cyber Monday behind us, you are now gearing up for the XMAS Holiday Season. Purchasing is still on the mind of consumers, especially during this time of the year! To take advantage of the buying frenzy, there is always an opportunity to launch a new promotion or incentive to b Read More

It’s hard to keep up with all the monitoring and automation tools out there! My job as a social media strategist requires that I manage content, keep track of all my accounts and be everyone’s eyes and ears. That being said, I am always looking for quick and easy ways to manage large amounts of dat Read More

One of the fascinating things about social media is the “If You Build It, They Will Come” concept. Technically speaking, this is supposed to be a fail proof method, right? Well, it is not so easy.

Getting followers that are relevant and interested in your product is an art. A planned strategy is Read More

Social media is the engagement tool of choice when you try to reach your consumer base. We often overlook using engagement marketing to target and promote to e-tailers and retailers.
Cross-platform promotions reap significant benefits for vendors that carry your brand. It helps brands communicate Read More

As social media marketers, we always take pride in the creation of good content to better communicate with our audience.
Personally, I am always looking for inspiration to complete many of my daily tasks. The overwhelming amount of content that has to be created to push out to our followers or our Read More

The one thing constant and predictable about Digital Marketing is that change is inevitable. We have learned that we just can’t bottle it, replicate it or formulate it! However, we can look at trends and make informed predictions – not educated guesses. Your 2014 marketing template will need some s Read More

The whole secret to staying in business is to have stamina. It’s about surviving the ebb and the flow. All business large or small are in the same position. Read More

Does the thought of using an emoticon make you squirm? How about using them for your business?
I work with many brands and we spend a fair amount of time discussing voice and tone for the products we promote on social media. Brands usually have strict corporate guidelines to which one has to adher Read More

Because online marketing promotions are becoming more sophisticated, there is an increasing need to track campaign success and to justify ROI. Last week, I shared an article about “Social Media Metrics Made Simple.” I will now share information about creating and tracking a branded hashtag.
It is Read More

I am often asked to include an interpretation of Twitter engagement in our monthly reports to our clients. Most of the time it is hard for people to gauge the return on investment of a simple feed. Our projects at the agency include working with bloggers and brand ambassadors at an event, trade sho Read More