BizSugar.com › Marketing › Designing a Social Media Program that Generates Retail Sales.

Social media is the engagement tool of choice when you try to reach your consumer base. We often overlook using engagement marketing to target and promote to e-tailers and retailers.
Cross-platform promotions reap significant benefits for vendors that carry your brand. It helps brands communicate with their partners by driving traffic to their online properties. This action increases sales and ROI.