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More and more people are going on social platforms like Twitter to voice complaints. Smart businesses are taking notice and mitigating damage control by engaging customers and taking care of their problems immediately. It’s simply smart business to show customers they care about their problem and e Read More

Today’s smartphone generation means that businesses in all sectors need to provide customers with mobile services as long as they are user friendly… Read More

A great portion of our efforts go into helping our clients with the new media and its ever evolving tools and best practices. A big emphasis is placed on ROI and we have to constantly deliver on “deliverables” — increased engagement, traffic, impressions and the Holy Grail – SALES! Read More

Recently I wrote an article about using Klout score as a guide to screen bloggers and brand ambassadors. As a result our readers had many unanswered questions. I have asked Social Media Specialist and Klout evangelist Miriam Slozberg to help me answer these questions and to clarify some of your con Read More

Twitter has helped bridge the gap between companies and consumers by providing a mode of communication that is both up-to-date and immediate. The platform seems over-crowded with content, so how do you capture your desired reader’s attention with the right tweet at the right moment? Read More

Selfies have become all the rage in 2013. They even have a place in our society with a reference in the Oxford Dictionary as the international word of the year.The reason behind all this selfie appeal according to Wikipedia is that they are easy to control, share and create. And with the advent of Read More

The answer is yes, right? The buzz is that social marketing is here to stay and marketers have finally embraced it. In a Forbes Magazine article, contributor Jayson DeMers claims that “Investment in Social Media Will Become a Necessity, Not a Luxury“. Read More

If you are using Facebook for your branded pages you probably have already noticed that there is a new set of insights that offer great marketing benefits. This actionable, powerful and simple tool allows marketers to better understand their audiences, therefore making it easier fine-tune their mes Read More

These lessons are still relevant today even with all the new technology. They are simple, not at all sophisticated and they can make a big difference in getting results on the job. Read More

Facebook is STILL a very inexpensive way to promote your brand. It has very powerful razor targeting options, spot-on engagement insights and you can get massive exposure for a quarter of the price of a magazine ad.
Take advantage while Facebook still trying and testing. Read More