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The Search Engine Marketing Gap

Posted by msmiciklas under Online Marketing
From http://www.intersectionconsulting.com 5571 days ago
Made Hot by: on January 28, 2009 2:00 am

As consumers continue to use search engines as the primary tool for researching products/services and for finding solutions to their problems, are small business owners keeping pace with a commitment to search engine marketing (SEM)? Read More

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The Small Business Marketing Cycle

Posted by msmiciklas under Management
From http://www.intersectionconsulting.com 5590 days ago
Made Hot by: on January 8, 2009 4:20 pm

This graphic outlines 6 phases in the business cycle and provides basic advice, resources, etc for each step. Read More

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4 Small Business Lessons from General Motors

Posted by msmiciklas under Management
From http://www.intersectionconsulting.com 5592 days ago
Made Hot by: on January 7, 2009 7:07 pm

GM recently took out an ad in the Automotive News apologizing to the public and admitting to a series of strategic errors that have led to their current state of affairs. What are some of the lessons small business could learn from GM? Read More

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Using “New” Event Marketing to Promote Your Small Business

Posted by msmiciklas under Marketing
From http://www.intersectionconsulting.com 5602 days ago
Made Hot by: on December 29, 2008 10:51 am

Organizing an educational event, seminar or conference is a great way to get out of the office and network with prospective clients and promote your small business within your community - But how do you minimize some of the risks associated with educational event marketing i.e. high costs, creating buzz, offering value, etc? Read More