Has brand storytelling jumped the shark? Many brands embraced storytelling as a way to engage with consumers but what they really want is more leads and sales. Does this make storytelling a nice-to-have, rather than a need-to-have?
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These stories submitted by Mapleleafmark became hot on BizSugar
Has Brand Storytelling Becoming A Tired Concept?
Posted by mapleleafmark under MarketingFrom http://www.markevans.ca 2502 days ago
Made Hot by: deanuk on June 30, 2017 11:43 pm
Is Content Marketing A Waste of Time for Brands?
Posted by mapleleafmark under MarketingFrom http://www.markevans.ca 2551 days ago
Made Hot by: deanuk on May 12, 2017 3:04 am
Does it make sense for every brand to embrace content marketing simply because it is something everyone else is doing?
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Let's Stop Being Helicopter Parents to Startups
Posted by mapleleafmark under StartupsFrom http://www.markevans.ca 2590 days ago
Made Hot by: LoopLooper on April 3, 2017 4:08 am
We encourage entrepreneurs because it is important to support new businesses. But, at the same time, we coddle entrepreneurs with ideas or products with dim prospects - rather than being honest.
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Why Every Startup Really Needs a Marketing Strategy
Posted by mapleleafmark under StartupsFrom http://www.markevans.ca 2620 days ago
Made Hot by: BizWise on March 3, 2017 8:38 pm
For many startups, a marketing strategy gets between them and tactical execution. In theory, it seems like a good idea but strategic plans are bypassed or receive little attention because a startup is focused on getting stuff done.
But not having a marketing strategy is a major mistake. In fact, Read More
But not having a marketing strategy is a major mistake. In fact, Read More
So You Really Want To Become a Consultant?
Posted by mapleleafmark under Self-DevelopmentFrom http://www.markevans.ca 2628 days ago
Made Hot by: blogexpert on February 23, 2017 1:47 pm
I get approached on a regular basis by people curious about consulting. Here's some insight from eight years in the consulting trenches.
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Is Social Media a Complete Waste of Time and Money?
Posted by mapleleafmark under Social MediaFrom http://www.markevans.ca 2632 days ago
Made Hot by: businessgross on February 21, 2017 11:45 am
Is social media a waste of time for startups and brands? Is it a good use of time, people and money to focus on something that doesn't move the needle?
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Startups That Avoid Marketing Are Doomed to Fail
Posted by mapleleafmark under StartupsFrom http://www.markevans.ca 2682 days ago
Made Hot by: thelastword on January 1, 2017 3:21 pm
Startups that don't embrace the value of marketing are doomed to fail. Even if their products are great, they won't reached their full potential if not enough people know about them.
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How to Rediscover Your Passion for Blogging
Posted by mapleleafmark under MarketingFrom http://www.markevans.ca 2712 days ago
Made Hot by: LoopLooper on December 2, 2016 11:29 am
Blogs can deliver a lot of marketing benefits but many brands struggle to keep them vibrant because they're a beast that constantly needs to be fed. Here's some advice on how to rekindle a blog.
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Pizza Pizza's "Accidental" Marketing Bonanza
Posted by mapleleafmark under Success StoriesFrom http://www.markevans.ca 2716 days ago
Made Hot by: SimplySmallBiz on November 29, 2016 10:59 pm
Pizza Pizza, a large chain, launched an offer that featured massively discounted tickets to the Grey Cup, the championship game for the Canadian Football League. While the CFL cracked down on the offer, Pizza Pizza scored a huge marketing win.
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Five-Minute Startup Presentations Are Storytelling Opportunites
Posted by mapleleafmark under StartupsFrom http://www.markevans.ca 2718 days ago
Made Hot by: Digitaladvert on November 26, 2016 3:19 am
Too many entrepreneurs fail to engage audiences when they give five-minute presentations at events. They follow a rigid presentation format, rather than telling good stories.
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