Has Brand Storytelling Becoming A Tired Concept?

Has Brand Storytelling Becoming A Tired Concept? Avatar Posted by mapleleafmark under Marketing
From http://www.markevans.ca 147 days ago
Made Hot by: deanuk on June 30, 2017 11:43 pm
Has brand storytelling jumped the shark? Many brands embraced storytelling as a way to engage with consumers but what they really want is more leads and sales. Does this make storytelling a nice-to-have, rather than a need-to-have?





Comments


Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Gary Hart @SalesDuJour Brings Passion for Sales

It could be argued that sales, in some form or other, is the most important function for any business. Because, without … More
Editor's Picks


Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Share your small business tips with the community!
Post your small business video to BizSugar today!