Has Brand Storytelling Becoming A Tired Concept?

Has Brand Storytelling Becoming A Tired Concept? Avatar Posted by mapleleafmark under Marketing
From http://www.markevans.ca 87 days ago
Made Hot by: deanuk on June 30, 2017 11:43 pm
Has brand storytelling jumped the shark? Many brands embraced storytelling as a way to engage with consumers but what they really want is more leads and sales. Does this make storytelling a nice-to-have, rather than a need-to-have?


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