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I recently came across a video of Seth Godin answering a question about social-networking for business. The following quotes from the video will give you an idea of Seth’s feelings and answer: Read More

As a small business owner it’s easy to forget what your true brand is, especially if you’re a franchisee  or dealership. Read More

An eMarketer report entitled "Small Businesses Step Up Online" revealed that "Only 38% of small businesses polled had a company Website, but one-third of respondents said they would if they had more time and money to spend on it." So, for those of you looking to develop a professional and cost effective website I recommend WordPress. Read More

There is a lot of focus put on the number of followers and fans you have in the social media world as a small business.  And there are many scams and illegitimate ways to grow your following.

I’m an advocate of “quality not quantity” when it comes to followers, but I did increase my twitter following 40.10% in under 2 weeks Read More

Is TV advertising one of the staples of your small business marketing plan?  Are you being hounded by the local station reps to run an ad?

The Super Bowl, the holy land for TV advertisers, is showing that TV may not be as powerful as it once was: Read More

A simple social experiment, IGotAnEnvelope.com, demonstrates that not all social-networking needs to begin on-line and how to successfully integrate traditional marketing with new media. Read More

Recently I read an article entitled “Small Businesses Step Up Online” by eMarketer, and was surprised to discover
Only 38% of small businesses polled had a company Website, but one-third of respondents said they would if they had more time and money to spend on it. Read More

Any marketer who is truthful and honest will tell you that social media marketing (SMM) is still an emerging concept. It hasn’t fully matured and there is no secret formula that will always work. Yet I continue to see seminars on social media pop up everywhere. This would be fine if most of them didn’t declare to have an “expert” speaker. I’m unaware of how anyone can be a true expert in social Read More

Once you’ve decided to take your small business into the social media world it’s a good idea to brand yourself with a consistent web identity. Namechk is a free online service that will: "Check to see if your desired username or vanity url is still available at dozens of popular Social Networking and Social Bookmarking websites." Read More