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AVAYA, a global leader in corporate networking solutions and services, reported in a May 2001 Press Release, Don't Play it Again, Sam, "Poor 'hold music', or even worse none at all, had the potential to cause over half of callers to abandon calls to customer contact centres" and that "15 percent of all callers will not call back." AVAYA goes on to say; "Most surprisingly, the research concluded t Read More

I received an email announcing a new Twitter management tool, MarketMeTweet. The application promises to offer many of the same tools I’ve grown to love from HootSuite while providing several new features, including the ability to “brand” every Tweet. Read More

As Gen Y continues to mature and grow they’re becoming increasingly important to your marketing efforts. Do you have a marketing plan and budget that reflects reaching them efficiently and correctly?

This quote from Gordon Gould will make you begin to think about the power of Gen Y and your business. Read More

Justan Brandt at Best Damn Consultant has a post called Planning Is Easy, Follow Through Is Hard.

That started me thinking about the subject of planning versus follow through. I have to admit, I have far more things 'on paper' (written down) than I have actually followed through on. Sometimes there are legitimate reasons NOT to follow throw on some plan I've made. In the process of committing Read More

Developing a marketing plan, business plan, sales plan or social media strategy is easy.
Following through on those plans is the hard part. Read More

This quote from Paul Arden rings true for many small business owners who are using internet, new media and social media marketing. They are bending solutions from their old marketing efforts to fit their new ones, most of the time poorly. When adding a new marketing medium to your efforts, think about this quote. Read More

I recently came across a video of Seth Godin answering a question about social-networking for business. The following quotes from the video will give you an idea of Seth’s feelings and answer: Read More

The internet is the first place consumers turn when gathering information on your small business. Consumers trust your website more than almost any other form of advertising.  And the web has grown to become more then a place to have a static brochure for your business, it has become an interactive and digital salesman. Read More

Does the number of social networking fans or followers you have, influence the click through-rate of your links?  It’s a simple question that has intrigued me for some time. To get an answer I did some research utilizing Twitter and bit.ly. Read More

An eMarketer report entitled "Small Businesses Step Up Online" revealed that "Only 38% of small businesses polled had a company Website, but one-third of respondents said they would if they had more time and money to spend on it." So, for those of you looking to develop a professional and cost effective website I recommend WordPress. Read More