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Billboards, newspaper ads, television jingles, web promos are all common scenes in marketing. Marketing is a way of life and permeates every aspect of life. Little wonder marketing has become a science of its own.

Marketing has become such a great influence; no longer is anything or anyone accep Read More

Since the inception of the global meltdown, the news about businesses folding up isn’t surprising any longer. Big organizations have liquidated leaving many entrepreneurs wondering what would happen next.

Lack of finance has caused many to downsize and even cut salaries. Now the question is; “ar Read More

It is every one’s wish to work with a good boss. However given the fact that we all are not the same, that wish doesn’t come to pass always. Working with a bad boss can be a very challenging and frustrating one. In fact it is one sure way to hit the rock bottom part of your career.

So the questi Read More

It is not true that successful entrepreneur are born that way. In fact, anyone can be a successful entrepreneur. However, there are some specific entrepreneurial traits a person must have to be successful in the field of business.

Of course, entrepreneurship is not for everyone. But there are so Read More

Having a person’s email address doesn’t make them a lead for your business.

What is a lead? A lead is a person who has indicated interest in your company’s product or service. Online, a lead is traditionally defined as a person that completes a landing page. A landing page is a webpage with a fo Read More

You already have a well-designed website for your business. And you’ve stuffed its pages with great content that you believe will engage visitors and convince them to do business with you, right?

My friend, let me tell you a bitter truth: all that won’t work. Not anymore. To convert visitors to Read More

If you are planning to collect pension during retirement, then you should know what happened in 2006. The Pension law began (check out www.fsitax.com for details on the pension law) and it totally changed Pensions as we know it. While the modified pension law might seem a tad confusing to newbies, Read More

In this business of social media marketing, it is easy to become too caught up with social media that it begins to affect your internal marketing strategies. A danger of intensive social media marketing is that it may make you forget the actual, live and physical form of marketing, which is just as Read More

Whether you’re running your own business or you’re helping other businesses manage their finances, you’ll be saddled with the responsibility of making crucial investment and other financial decisions. These decisions can make or mar the success of the business.

So, you must really be an expert i Read More

The aphorism ‘leaders are readers’ didn’t just start recently. In fact it has been around for a very long while. Have you really taken time to find out why this is?

Indeed readers are leaders, and I dare add that ‘they are executors too’. The great wealth of information and intelligence embedded Read More